Inbound marketing is the new buzzword in customer acquisition!
It's like casting the net and waiting for the big fish to swim in.
It's not that simple, of course! But the idea really is that you no longer cold call every contact and collect lots of "no's", but rather choose the focused route and only call those contacts who are actually interested.
All others are processed and filtered out digitally beforehand. This saves telephone time by focusing on the relevant leads.
The leads are served with digital content on social media and the internet until they are interested and want closer contact.
These more specific contacts will now be dealt with by telephone and your requirements will be addressed individually.
However, setting up an inbound marketing funnel requires conceptual effort, which has to be done in advance. That is why such projects are not only focused on one campaign, but are systematically integrated into the sales process.