Customer acquisition

New customers bring security and growth!

In addition to the intensive support of existing customers, the acquisition of new customers is essential for every company.

Of course, orders can be concluded more easily with existing customers, but the potential is quickly exhausted and it may well happen that a large part of your turnover collapses after a regular customer jumps ship.

That is why we recommend systematically integrating new customer acquisition into the sales process. AP Dialog offers comprehensive telemarketing and consulting services for market development. 

These are our telemarketing services:

Qualified sales appointments

The customer appointment - the stage for the field service!

Many products, IT solutions and services are presented to potential customers in a personal meeting, whether on site or via video conference. Making appointments requires a great deal of tact. The right timing, a good conversation and clear arguments are basic requirements to fix an appointment with potential for your sale. 

AP Dialog uses sophisticated rhetorical methods to get coveted appointments with decision-makers. But even after the appointment has been made, good support for the potential customer is required up to the time of the appointment.

The procedure is determined individually with you. Essentially, AP Dialog needs good arguments, addresses, documents and a USP that is quickly understood - in other words, as many good reasons as possible why the decision-maker should give you an appointment.

Lead management

Don't miss the right timing!

In the capital goods industry with its long lead times, it is important as a salesperson to choose the right time for a new investment. 

As with all purchasing decisions, decisions on investment goods are often made on gut instinct. Those who get the timing right at the decisive moment often come out on top. This requires continuous communication with your existing customers and prospects (leads). 

AP Dialog has many years of experience in "lead management" across various channels and puts together the optimal lead process for you. Even in combination with other channels such as social media, inbound marketing, email marketing or multichannel CRM, we can ensure continuous processing of leads.

Telesales

Direct sales on the phone!

Telesales is more topical than ever. We have learned to handle many processes without personal contact and have streamlined our processes and infrastructures accordingly. Nevertheless, your customers want to be attended to personally. There are various products that are perfectly suited for direct sales on the phone. This is especially the case if a customer relationship already exists. But new customers with a correspondingly good offer can also be won in this way. Examples of such products are:

• • Extend maintenance contracts

• • Replacement of older products with a new product/new model etc.

• • Contact lease expiries and get them excited about a new model.

• • Any kind of up-selling and cross-selling

• • Sale of service packages and subscriptions

• • Contract renewals of any kind

• • Cold calling with the right products and a convincing USP

Get your sales going!

Follow-up campaigns

Follow-up campaigns are the turbo for your new customer acquisition!

It happens every day, you try to reach your new lead for the umpteenth time and end up at the switchboard. 

After two or three attempts, the contact goes to the task list and is forgotten. This means that a potential new customer is lost. 

That's why you should systematically build follow-up campaigns into new customer acquisition. Our agents stay with you even after multiple failures. This is already worthwhile for all follow-up campaigns such as trade fair contacts, website visitors, e-mail enquiries, contacts from appointment-making campaigns, etc.

Keeping up is more important than ever in sales, because the next salesperson keeps up and they are already forgotten.

We have various follow-up campaigns "permanently" running.

Address qualification

Address qualification is the enrichment of raw address data with additional information. It is usually carried out in preparation for direct marketing campaigns. Address qualification is carried out for two reasons. Firstly, to update existing addresses and secondly, to enrich incomplete addresses.

However, AP Dialog goes even further and enriches your addresses with special knowledge in order to specifically address the right people on the desired topic. 

The specialised knowledge is diverse and depends on the products and services you want to position in the target market. Successful companies work with high-quality addresses that go far beyond the information provided by address providers and maintain them permanently. The use of a CRM system, which allows permanent refinements and can create valuable addresses, is very interesting here.