{"id":2211,"date":"2022-11-30T15:35:38","date_gmt":"2022-11-30T14:35:38","guid":{"rendered":"http:\/\/apdialog.mediaworkers.de\/?p=2211"},"modified":"2022-12-13T16:28:25","modified_gmt":"2022-12-13T15:28:25","slug":"customer-loyalty","status":"publish","type":"post","link":"https:\/\/apdialog.com\/en\/kundenbindung\/","title":{"rendered":"Customer loyalty"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The best customer loyalty is appreciation!<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Give your customer the feeling that you are looking after them in the best possible way. A good way to start is to surprise the customer with \"valuable\" information. Offers that will help his business or bring unexpected improvements. Ask him what you can do for him? Or surprise him with a book that might interest him. These are all examples of how to stay in touch with your customer. Nothing is worse than: \"No news equals good news\". At some point you will hear nothing more and the orders will also stop. And that's exactly what you prevent if you stay in the conversation!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cross- and upselling<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Increase the profitability of existing customer relationships!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An existing customer is much easier to get excited about your new products than a new one. You can often sell new products directly on the phone without an appointment. This makes it possible to increase customer turnover, sometimes significantly, without additional effort. We have the experience and the methodology to successfully implement such projects. Examples of such products are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Any type of upgrade: higher-value subscription, more expensive models, more extensive services or donor upgrade<\/li>\n\n\n\n<li>Extend and expand maintenance contracts<\/li>\n\n\n\n<li>Exchange of old products with the new higher quality model<\/li>\n\n\n\n<li>Inspire fleet customers with the new car model<\/li>\n\n\n\n<li>Contract renewals of any kind<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Get your sales going!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customer service<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You know your products and services best. That's why it's a good idea to help your customers with your know-how. Maybe the potential is only partially exploited and could be massively increased with follow-up training, or the processes have changed and the product could be adapted. There are many reasons to proactively call and support your customers. You are also welcome to have new business in mind, which will then arise on its own anyway.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customer recovery<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The new supplier didn't do much better!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many good reasons to call your former customers again. They are always surprised how the new (cheaper) supplier has not done better, sometimes even worse! Many old customers are even sometimes happy when you call them again and ask where you can help. Often they still have products of yours in use that need spare parts or service and quickly you are back in business. The customer has thus been relieved of the fear of contact that may have arisen as a result of the termination. This ice is broken when you show initiative! We call these contacts: \"gold in the cellar\" and every company has them in its CRM system. This treasure can be lifted at any time.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die beste Kundenbindung ist Wertsch\u00e4tzung! Geben Sie Ihrem Kunden das Gef\u00fchl, dass Sie ihn optimal betreuen. Ein guter Anfang dazu ist, den Kunden mit \u00abwertvollen\u00bb Informationen zu \u00fcberraschen. Angebote, die sein Gesch\u00e4ft weiterbringen oder unerwartet Verbesserungen mit sich bringen. Fragen Sie ihn, was Sie f\u00fcr ihn tun k\u00f6nnen? Oder \u00fcberraschen Sie ihn mit einem Buch, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services"],"_links":{"self":[{"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/posts\/2211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/comments?post=2211"}],"version-history":[{"count":1,"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/posts\/2211\/revisions"}],"predecessor-version":[{"id":2212,"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/posts\/2211\/revisions\/2212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/media\/2347"}],"wp:attachment":[{"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/media?parent=2211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/categories?post=2211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apdialog.com\/en\/wp-json\/wp\/v2\/tags?post=2211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}